{"id":16523,"date":"2026-07-13T18:54:00","date_gmt":"2026-07-13T18:54:00","guid":{"rendered":"http:\/\/omnium-concept.cloud\/index.php\/case\/case-4\/"},"modified":"2026-09-23T13:25:41","modified_gmt":"2026-09-23T13:25:41","slug":"case-4","status":"publish","type":"case","link":"https:\/\/omnium-concept.cloud\/index.php\/case\/case-4\/","title":{"rendered":"Lumen Cosmetics"},"content":{"rendered":"\n
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Client<\/p>\n\n\n\n

Lumen Cosmetics<\/p>\n<\/div>\n\n\n\n

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Year<\/p>\n\n\n\n

2026<\/p>\n<\/div>\n\n\n\n

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Industry<\/p>\n\n\n

B2C<\/a>, <\/span>Retail & Ecommerce<\/a><\/div><\/div>\n\n\n\n
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Project categories<\/p>\n\n\n

Analytics<\/a>, <\/span>Creative<\/a>, <\/span>SEO<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Overview<\/h2>\n\n\n\n
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Lumen Cosmetics partnered with us to modernize its digital customer experience and accelerate online growth. Through refreshed creative, improved user journeys, and data-driven advertising campaigns, we helped the brand reach new audiences and deliver a more engaging shopping experience across every device.<\/p>\n\n\n\n

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Complex data visualization<\/p>\n<\/div>\n\n\n\n

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Poor mobile usability<\/p>\n<\/div>\n\n\n\n

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Limited campaign insights<\/p>\n<\/div>\n\n\n\n

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Low product awareness<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Retail Experience<\/h4>\n\n\n\n

A premium in-store environment reflecting Lumen’s brand identity and customer experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Hero Product<\/h4>\n\n\n\n

Product-focused visuals highlighting quality, craftsmanship, and premium presentation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Product Collection<\/h4>\n\n\n\n

A cohesive product range with consistent branding, visual hierarchy, and presentation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Solution<\/h2>\n\n\n\n
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We refreshed Lumen’s digital experience with updated creative assets, optimized landing pages, and a more consistent visual identity across key customer touchpoints. Alongside the design improvements, we launched targeted paid media campaigns that increased brand visibility, attracted qualified shoppers, and supported online sales growth.<\/p>\n\n\n\n

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Dashboard UI redesign<\/p>\n<\/div>\n\n\n\n

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Mobile analytics interface<\/p>\n<\/div>\n\n\n\n

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UX improvements<\/p>\n<\/div>\n\n\n\n

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Paid advertising campaigns<\/p>\n<\/div>\n\n\n\n

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Performance tracking & optimization<\/p>\n<\/div>\n\n\n\n

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Creative asset development<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Retail Experience<\/h4>\n\n\n\n

A thoughtfully designed store environment that brings the brand to life.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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E-commerce Experience<\/h4>\n\n\n\n

A modern shopping experience with intuitive navigation and clear product presentation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Product Collection<\/h4>\n\n\n\n

A cohesive product range presented with consistent branding and styling.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Signature Product<\/h4>\n\n\n\n

Hero product photography highlighting quality and premium craftsmanship.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

The refreshed digital experience created a more engaging shopping journey while strengthening Lumen’s visual identity across every customer touchpoint. Combined with targeted advertising campaigns, the project increased brand awareness, attracted more qualified shoppers, and supported sustainable growth in online sales.<\/p>\n\n\n\n

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58% faster<\/mark><\/strong> access to campaign insights<\/p>\n<\/div>\n\n\n\n

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36% increase<\/mark><\/strong> in qualified product leads<\/p>\n<\/div>\n\n\n\n

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31% lower<\/mark><\/strong> cost per acquisition<\/p>\n<\/div>\n\n\n\n

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4.6\u00d7 return<\/mark><\/strong> on ad spend<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Responsive, and focused on measurable growth.<\/p>\n\n\n\n

From the platform redesign to the advertising campaigns, every stage was carefully planned and executed. The improved reporting experience made it easier for our team to make decisions, while the campaigns consistently delivered high-quality leads and stronger overall performance.<\/p>\n<\/div>\n\n\n\n

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Sophia Turner<\/p>\n\n\n\n

Marketing Director, Lumen Cosmetics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Growing online sales and customer value through strategic marketing.<\/p>\n","protected":false},"featured_media":39023,"template":"","meta":[],"case_industry":[76,94],"case_services":[97,85,81],"class_list":["post-16523","case","type-case","status-publish","has-post-thumbnail","hentry","case_industry-industry-1","case_industry-industry-6","case_services-service-5","case_services-service-3","case_services-service-4"],"_links":{"self":[{"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/case\/16523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/media\/39023"}],"wp:attachment":[{"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=16523"}],"wp:term":[{"taxonomy":"case_industry","embeddable":true,"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/case_industry?post=16523"},{"taxonomy":"case_services","embeddable":true,"href":"https:\/\/omnium-concept.cloud\/index.php\/wp-json\/wp\/v2\/case_services?post=16523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}